Journal Press India^®

Emergence of new paradigms at the nexus of theory and practice of business, commerce and management appears to pose an unprecedented and big challenge before scholars and practitioners. In this backdrop, this issue of MANTHAN: Journal of Commerce and Management (Volume 9, Issue 1) presents a diverse set of scholarly articles on contemporary issues including digitalisation and entrepreneurship.

A number of studies focussed on the interplay between human behaviour, motivations and the consequences that they hold for entrepreneurship or investment. Understanding the target market, their buying or investing patterns is extremely important and hence, an article authored by Dr. Subhanjali Chopra and Dr. Meenakshi Chaudhary titled “A Study of Consumer Ethnocentrism: Review of Antecedents and Consequences” provides deep insights about the concept and nature of consumer ethnocentric tendencies, and explores the antecedents of consumer ethnocentrism. Another article titled “Impulse Buying in Z-generation: The Influence of Hedonic Shopping Motivation and Utilitarian Value in Indonesian Online Marketplace,” by Mrs. Anita Mustikasari and Ms. Santika Ariyani, using the survey method, explores how hedonic shopping motivation and utilitarian value affect impulse buying at the Indonesian Online Marketplace.

Dr. Surjeet Kumar in the article “Liquidity Management of Cement Companies in India: A Comparative Study of High, Medium and Low Turnover Companies,” studies major cement producing companies divided into three groups of high, medium, and low turnover based on the turnover The study provides insights about the liquidity management dimensions using accounting-based performance ratios.

Adopting an interdisciplinary approach, Mr. Avinash Singh and Dr. Ankit Saxena in their article “Impact of Behavioural Biases on Investment Decision Making – A Review Study” investigates major biases and the impact of behavioural finance on investment decision-making. They bring together related concepts from financial economics, psychology, and sociology to construct a more detailed model of human behaviour in financial markets. Exploring behavioural dimensions of consumers, Mr. Shyamal Garai and Mr. Tarit Kanti Sen in their study titled “Online Shopping Behaviour of People in Emerging Cities of India: A Case Study for West Bengal'” highlight how business organisations may need to understand human behaviour to develop effective marketing strategies that convert potential customers into active customers.

Ms. Sheeba Khan and Dr. Rahela Farooqi shed light on the influence of demographic factors on entrepreneurial intentions (EI) of students from premier management colleges in India in their paper titled “Influence of Demographic Factors on Entrepreneurial Intentions: A Study for Management Students of India”. The study sought to determine the impact of family, education, age, background, and other factors on these students' willingness to do business.

A widespread discourse surrounding the need for reforms in India’s corporate governance standards has been observed in recent years. Therefore, elucidating the pitfalls of contemporary Indian corporate governance standards, Dr. Reshma Rajani, in her study “Yes Bank: A Saga of Corporate Governance Conundrum” attempts to review corporate governance reforms in India. Author identifies issues not adequately addressed in Yes Bank's existing corporate governance framework and exemplifies key takeaways to prevent similar instances in the future. Exploring another facet of corporate governance in a study titled “Impact of Board Structure on Financial Performance: A Study of CNX Nifty Listed Companies in India”, Prof. Mahesh Bendigeri and Prof. R. L. Hyderabad investigated the effect of board structure and composition on the financial performance of CNX Nifty-listed Indian companies.

In the contemporary world, every facet of commerce and business management has been permeated with technology and digital innovations. In that spirit, Mr. Vyomkesh Bhatt illuminates us with his study “Impact of Digital Marketing on Entrepreneurship in India,” providing a comprehensive breakdown of the historical and ongoing developments of the concept of entrepreneurship and identifying the various dimensions related to the relationship between entrepreneurship and digital marketing.

All in all, we hope this issue upholds our commitment to promote research and analytical thinking on various facets and dimensions of commerce and management and the diverse subjects it deals with, prove to be interesting and insightful for our readers.

Dr. Raj K Kovid

Editor